Cooper Endeavor Plus Review (Updated 2023) | VERSE (2023)

As one of America's favorites, Cooper has always produced great tires with domestic quality. Given the increasing popularity of SUVs lately. the Endeavor Plus makes a tempting choice. It offers a smooth ride with great traction on wet and dry surfaces.

Available in six sizes, you can choose a set of these tires to fit any SUV, pickup, crossover or van. To help you decide if it's a good option for your daily driver, our team has expanded the key features in itCooper Endeavor Plus Reviewlead the way.


Cooper Endeavour Plus

The Cooper Endeavor Plus is a tire built to be tough and last as long as possible in the all-season SUV truck category. It provides extremely smooth driving and excellent grip in every situation, regardless of road conditions.

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Cooper Endeavor Plus Review (Updated 2023) | VERSE (1)

Key Technologies

Cooper Endeavor Plus tires are equipped with some of the latest Cooper tire technologies. The most notable are a reinforced carcass and the addition of silica in the tread.

  • Reinforced interior: The Endeavor Plus carcass makes driving with these tires feel firm and stable. Cooper applied the latest innovation with the polyester shell housing, and they made sure to add a double layer of it. As a result, you can be confident that the Endeavor Plus will grip the road in any situation and be as durable as all-season touring SUV tires can get.
  • Silica content in the tread: Due to the tread of the tire in combination with the silica content, the entire contact patch of the Endeavor Plus tire is optimized for powerful wet grip. It also makes the compound supple in winter, so that the tire can be used even in light snow.

Safety features

Cooper cares about your driving safety and it shows in every corner of the tire tread. There are four large water channels across the tire that can prevent loss of control or slipping under a layer of water. This phenomenon is also called aquaplaning and is one of the most dangerous things in traffic. But don't worry, you will never lose control of your vehicle with the Endeavor Plus tires mounted.

To help the water channels keep the tire dry, Cooper engineers also added deep shoulder grooves. These remove the water from the sides of a tire, giving you better cornering stability on wet roads.

Speed ​​ratings

You will also want to know the speed rating of this tire as it shows how fast you can drive with the tire being flexible. You shouldn't exceed the stated speed as the tire can lose its grip, but luckily the Endeavor can handle the speed quite well.

There are three ratings for this tire: the "T" speed rating, an "H" speed rating, and a "V" speed rating. Choosing a T-rated tire will roll as fast as 118 mph, while an H-rated tire can handle a little more speed, up to 210 mph. For even better performance, V-rated tires can handle speeds of up to 240 km/h.

Tread and durability

The Cooper Endeavor Plus is a durable tire that can last at least 65,000 miles without replacement. Thanks to the sturdy carcass and the silica material in the tread, it should wear evenly and prevent excessive wear.

When tested on the test track, these tires achieved a Uniform Tire Quality Grading (UTQG) 680. This rating places it above average. To explain it simply, the UTQG score is determined when it is tested with a control tire and these results are submitted to the government. A Cooper Endeavor Plus should therefore last 6.8 times longer than a test tire with the same characteristics.

Maintenance indicators

These tires come with an industry standard Tread Wear Indicator (TWI) placed between the tread blocks. It's a small gauge that you can barely see when the tire is new. This is due to a full size tread as the indicator will not show until the tread wears out and is aligned with it.

It is placed on the last 2/32" of the tread, so you should replace your tire immediately when the indicator lines up with the tread. You should also test the tire pressure, as under-inflated tires wear quickly. Most modern cars have a tire pressure monitoring system or atire pressure lightthat glows when your tires are underinflated, so be sure to check the pressure and tread depth from time to time.

Wet traction performance

Cooper Endeavor Plus tires are a great option for an all-season tire with great wet grip. The texture of the tire itself increases wet traction, with numerous sipes in the tread. There are also large grooves all around the circumference of the tire that eliminate water between the treads.

The Endeavor Plus also has deep lateral grooves on the shoulder blocks that drain water in the opposite direction of the circumferential grooves. So water comes from different sides of the tyre, which makes the wet grip impressive. All these grooves in combination with biting edges contribute to your stability when driving on slippery roads with Endeavor Plus tires mounted.

Dry traction performance

In terms of dry road performance, the Endeavor Plus drives quite well. The steering is precise and stable, and tires can handle surprisingly higher speeds without compromising your stability or producing noises in the cabin.

The braking distance is quite short and it is almost impossible to lose grip, even when making sharp turns. All these results have convinced us that the Cooper Endeavor Plus is an SUV touring tire worth considering on both wet and dry surfaces.

Traction performance on snow

Among all-season touring tires, the Endeavor Plus showed admirable snow grip. The tread's compound material helps the tire remain flexible during cold winter months, and deep sipes provide biting edges that spread across the entire contact patch.

These will of course not work in deep snow, and the difference between the Endeavor Plus and special winter tires is drastic. Still, they are quite usable in light snow, so highway driving and navigating city roads in winter won't be a problem.

Off-road traction performance

If you are looking for a tire that performs in inaccessible terrain, Endeavor Plus is not the best option. These are all-season touring tyres, which means that they are primarily intended for comfortable highway driving.

It is not the same as all-terrain tires that easily handle rocky surfaces due to their stiff and aggressive tread. So if you try to drive these off the road, you can shorten their life by damaging the tread and grooves, making the tires useless for wet traction.

Noise and comfort

Cooper Endeavor Plus tires provide a refined and comfortable ride on every occasion. Thanks to the unique inner housing, they are stable over bumps in the road and you hardly feel road vibrations and cabin noise. It is only possible to hear a slight grunt from the tread on a few initial rides when the tires are new.

As you drive, you can feel the refinement of these tires more and more, to the point where you can't hear anything when you're cruising down the highway.

Competitors and alternatives

One of the main advantages of Cooper tires is that they offer premium quality at an affordable price, so it is difficult to find the main rivals in the same price range. That said, here are some of the main competitors to Cooper Endeavor tires:

  • Michelin Defender LTX M/S
  • Firestone Destination LE3

Price range

The price range of Cooper Endeavor Plus tires depends heavily on a tire's size and trim. So you can find a 16" tire for an entry price of $135. On the other hand, the most expensive trim is the 22″ Cooper Endeavor tire with an "H" speed rating and an XL load range of $250 per tire.

Still, it handles great towing and carrying without wearing out prematurely, and you can always use discounts and coupons to get your hands on these beauties at a better price.


With these tires, Cooper also gives you a complete warranty package starting with a limited mileage warranty of 65,000 kilometers. You also get a 45-day test drive guarantee. During the trial period you can test the tires yourself and if they don't feel as advertised you can exchange them for another Cooper set or get your money back.

You also get a uniformity guarantee on the first 2/32″ tread wear and a free replacement within the same tread level.

Our opinion

Ultimately, Cooper Endeavor Plus tires deserve praise for being among the absolute best tires in the category. The price is still slightly more favorable than that of a premium all-season touring model from Michelin or Bridgestone.

In addition, their handling and driving stability on wet roads are comparable to those of premium tyres. Don't take our word for it - take advantage of the 45-day guarantee and check for yourself whether these tires meet your needs.

Where are Cooper Endeavor Plus tires made?

Cooper Endeavor Plus tires are made in the USA at the company's plants in Texarkana, Arkansas, and Findlay, Ohio.

How good are Cooper Endeavor Plus tires?

Cooper Endeavor Plus tires are built with impressive quality for the price point. They are among the best in luxury touring SUVs and light truck tires for all-season traction.

How long do Cooper Endeavor Plus tires last?

Cooper Endeavor Plus tires last approximately 65,000 miles and you are covered by the warranty if the tires wear out prematurely.

What is the speed rating on Cooper Endeavor Plus tires?

Cooper Endeavor Plus tires are made with a speed index of u0022Tu0022, u0022Hu0022 and u0022Vu0022.

Where to Buy Cooper Endeavor Plus Tires?

You can purchase these tires from official Cooper dealers in the US or from online tire stores.

What is the difference between Cooper Endeavor Plus and CS5 Grand Touring?

The CS5 Grand Touring is a tire for coupes, sedans and crossover utility vehicles, while the Endeavor Plus is for SUVs and light trucks. There is also a difference in the tread material and inner construction that favors the Endeavor Plus.

Which is better: Cooper Endeavor Plus vs Michelin Defender LTX M/S?

Cooper Endeavor Plus tires offer better cornering stability and steering response, while the Michelin Defender LTX M/S tire wins in segments of aquaplaning and wet traction. Still, these come pretty close, with the main difference being price, as Michelin tires cost more.

Which is better - Cooper Endeavor Plus vs Goodyear Assurance all season long?

Goodyear Assurance all-season tires are slightly better than the Endeavor Plus in terms of longer estimated mileage and slightly better dry performance.

Wat is beter - Cooper Endeavour Plus versus Firestone Destination LE3?

Cooper Endeavor Plus handles wet roads slightly better than the Firestone Destination LE3 tyre.


Cooper Endeavor Plus Review (Updated 2023) | VERSE? ›

Improving on all performance categories of its predecessor, the Endeavor Plus has a longer life, better wet braking, dry braking and handling, less road noise, and better traction on snow, improving stability during acceleration.

Are Cooper Endeavor Plus tires noisy? ›

Improving on all performance categories of its predecessor, the Endeavor Plus has a longer life, better wet braking, dry braking and handling, less road noise, and better traction on snow, improving stability during acceleration.

Is Cooper Endeavor plus quiet? ›

This tire delivers a combination of handling, even tread wear, wet performance, and a quiet ride.

Are Endeavor tires good? ›

Excellent traction and handling on wet surfaces for a budget-friendly tire. Impressive dry handling. Good traction on light snow surfaces. Smooth and quiet ride.

Are Cooper Endeavor tires quiet? ›

The Endeavor is designed to provide a stable ride and ensure a precise steering response. The design of the Cooper Endeavor helps reduce rolling noise, providing a smooth and quiet driving experience.

How long do Cooper endeavors last? ›

It also features a deeper starting tread depth, as well as a reinforced carcass design. All of these clever features work together to ensure that you get long-lasting all-season performance from your new Cooper tires. As a result, Cooper backs all sizes of the Endeavor with a 65,000-mile limited treadwear warranty.

Are Cooper Endeavor tires good in the snow? ›

The Endeavor is Cooper's Grand Touring All-Season tire developed for the drivers of coupes, sedans, and small crossovers looking for dependable traction in dry and wet conditions along with good tread wear and balanced, all-season performance, even in light snow.

Where is Cooper Endeavor Plus made? ›

Cooper has factories in the USA and some countries, such as China, Mexico, Serbia, and the United Kingdom. All those facilities manufacture the tires. The factories work on tire development. After making the tires, they will send their product to the test center in Pearsall, Texas.

How well are Cooper tires rated? ›

Cooper Tires Rating: 4.0 Stars

Our team of experts rated Cooper 4.0 out of 5.0 stars and gave it the Best Value award. Along with generally positive Cooper tire reviews, the company's strong industry reputation, variety of available tires, and great value make it a top choice for many drivers.

Are Cooper tires reliable? ›

Durability. Cooper offers not only a 45-day road-tested warranty but also a pretty good tire mileage warranty: between 25,000 miles-90,000 miles. The manufacturer has absolutely enough grounds to be confident in the product's durability.

Which tires get the most wear? ›

Front tyres tend to wear faster, up to 2.5 times faster on some cars. The left front tyre has it the hardest. It is the most heavily loaded and responsible for transmitting most of the steering during right hand turns. According to Steve, this means there is major pressure on the tyre.

Are Cooper Endeavor good? ›

Mavis Discount Tire has received 15 tire reviews for the Cooper Endeavor. This tire has received a 4 out of 5 Star rating with 90% of the respondents saying they would buy again. Ride Comfort and Noise Level received the highest marks and total mileage that as been reviewed is 30,390.

Do Cooper tires ride smooth? ›

These tires focus on delivering safe all-weather traction and a smooth, quiet ride with long tread life.

Does Michelin own Cooper tires? ›

Goodyear Tire & Rubber Company acquired Cooper Tire & Rubber Company in June 2021. Under the terms of the acquisition, Cooper became a wholly-owned subsidiary of Goodyear and continues to operate under its own brand name and management structure.

What is considered a quiet tire? ›

For passenger vehicles, these are some of the best tires for comfort and noise reduction: Kenda Vezda ECO (KR30), Bridgestone Turanza Serenity Plus, Michelin Primacy MXV4, Lexani LX-NINE, and Goodyear Assurance ComforTred Touring.

What are the noisiest tires? ›

Heavy-duty tires designed to carry big loads may produce more noise. Traction tires that have more space between the lugs that help with off-road traction are noisier.

Why are my new tires so noisy? ›

My New Tires Sound Loud

If your noisy tires don't fall into those categories, it's probably just because the rubber needs to break in. New rubber needs to heat up and lubricants need to distribute, these processes can produce noise and don't happen immediately.

Why do my tires sound loud when driving? ›

The unbalanced tread depths cause tires to emit loud noises while driving. Usually, you'll hear sounds caused by uneven wear coming from one tire. Alignment issues can also cause tire noises. As you travel, the air chamber produces a low humming or drumming sound.

Which tires are noisy? ›

Type of Tire: Heavy-duty tires or tires that are meant for hauling will be louder than an all-season tires, whereas snow tires or studded tires will be noisier than almost any other tire.


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